Innocor Comfort, the industries leader in sleep innovation technology, revitalizes its showroom with a smart minimal design that compliments their core product line of bed pillows and mattresses. Housed in the historic Flat Iron district overlooking Madison Square Park, Innocor Comfort’s design centers around versatility. As a key design element for this multi-functioning space, versatility creates an opportunity for the internal Interior Design team to adapt the showroom to changing product lines each season.
Modular and mobile furniture aid in the reconfiguration of the main showroom space, while the floor plan is arranged primarily using a permeable and functional floor-to-ceiling wall display system. The project began with a study of circulation, paying particular attention to the organization between private and public spaces. Meeting spaces and the main showroom are visibly connected while physically partitioned. The display wall contains storage and hidden shelving, it is both divider and display for pillows of the moment and other showcased items. Two integrated modular wall panels pivot on caster wheels and can be positioned to extend into the main space or retract and become invisible depending on the needs of the day.