• PROJECTS
  • RESEARCH
  • OBJECTS
  • STUDIO
    • about
    • credits
  • CONTACT
et al.
  • PROJECTS
  • RESEARCH
  • OBJECTS
  • STUDIO
    • about
    • credits
  • CONTACT

Connected Retail

Connected Retail is an exploration and analysis of the myriad of issues that our brick and mortar commercial retail stores are facing today. Using major sports retailers as a case study, we began imagining new scenarios for the physical activation of the retail spaces.

By re-imaging the customer experience, we merge technology and promote physical spaces that are tailored high tech training spaces.

Imagine if you could order merchandise online, pick up in store while being fitted for each purchase with professional coaches and experts.

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© 2025 et al. collaborative of new york and detroit, llc.