Innocor Comfort, the industry leader in sleep innovation technology, revitalizes its showroom with a smart minimal design that complements their core line of bed pillows and mattresses. Housed in the historic Flatiron district overlooking Madison Square Park, the design centers around versatility—allowing the internal Interior Design team to adapt the showroom to changing product lines each season.
Modular and mobile furniture enable reconfiguration of the main showroom, while the floor plan is organized around a permeable floor-to-ceiling wall display system. The project prioritizes circulation, carefully balancing private and public spaces. Meeting areas and the main showroom remain visibly connected yet physically partitioned.
The display wall contains storage and hidden shelving, functioning as both divider and display for featured pillows and showcased items. Two integrated modular wall panels pivot on caster wheels, extending into the main space or retracting as needed.
Innocor Comfort
